when is sweetest day?
Sweetest Day is an observance celebrated primarily in the Great Lakes region and parts of the Northeast United States on the third Saturday in October.
Sweetest Day now largely involves giving small presents such as greeting cards, candy, and flowers to loved ones. While it is not as large or widely observed as Valentine's Day, it is still celebrated in parts of the United States, despite persistent allegations of being a "Hallmark holiday."
Sweetest Day has also been referred to as a "concocted promotion" created by the candy industry solely to increase sales of candy.
The origin of Sweetest Day is frequently attributed to candy company employee Herbert Birch Kingston as an act of philanthropy.
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