Balloon Boy was at Home
The parents were on "Wife Swap" and returned for a second appearance on the 100th episode, so information on the family is online.
Falcon Heene: Balloon Boy, Wife and his two brothers are in a music video on YouTube:
Falcon Heene was, says KUSA and MSNBC, reportedly the boy stuck in a hot air balloon. (UPDATE: IT LANDED, NO ONE WAS INSIDE, FALCON WAS AT HOME THE WHOLE TIME). CNN has said it was his older brother Ryo Heene, 8, that is the one missing. But, it seems they are now just saying it's Falcon, as is everyone else.
Wife Swap is a reality television program, produced by UK independent television production company RDF Media , US version has also been broadcast on the ABC network.
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Wife Swap UK at Channel4.com