Reliance Communications Ltd on Tuesday announced the launch of its DTH venture, Reliance BIG TV Ltd.
Reliance Big TV is targeting 40 per cent market share within a span of one year. It will offer a bouquet of 202 channels with digital quality picture and sound.
Currently, DTH accounts for only 4 per cent in Indian market compared to 95 per cent analogue cable services.
“The huge potential of a quality and value offering in the home entertainment service market offers us a unique opportunity to tap the strengths and synergies of telecommunications and entertainment sectors embedded within Reliance ADA Group. With the launch of BIG TV DTH, we aim to accelerate the growth momentum enhancing value of many million shareholders of Reliance Communications,” Chairman of Reliance ADA Group, Anil Ambani, was quoted as saying in a release.
source economictimes
CC personnel says that BIG TV is yet to be commercially launched!
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